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Marketing

Customized Home Marketing System

professionals have been helping people sell their homes for over 30 years. We understand the process can help you sell your home as quickly and at the best price as possible.

With the Customized Home Marketing System, you will receive professional, personalized service. Your professional will monitor all the details and coordinate all the marketing activities for the sale of your home, including showing your property to qualified buyers, presenting all written offers, and facilitating the closing.

In addition to basic marketing services like local advertising, yard signs, open houses, multiple listing services (MLS, where available), competitive market analysis, and required property disclosures, the Customized Home Marketing System also offers proprietary marketing tools to provide you with superior service when selling your home.

A Powerful Brand Name

Most Recognized Name in Real Estate
When homebuyers and sellers think about real estate, they think of the brand. In fact, according to a national survey*, the Brand was the most recognized name in real estate by a wide margin. Put the power of this international brand name to work in your local market to help sell your home faster for the best price possible, or help you find the next place you'll call "home sweet home."

Award-winning Ads
Advertising is an effective combination of television, print, and radio spots, bringing the message to millions of consumers worldwide.

Television
Thousands of commercials from the award-winning "Real Estate for the Real World®" advertising campaign air on network and cable television each year

Radio
radio ads are heard on both syndicated national and local radio programs.

Print
Ad placements in various publications including The Wall Street Journal, This Old House and TIME (Business Edition) reach a wide spectrum of potential home buyers and sellers.

Powerful Relationships
Involvement in the following sponsorships and promotions help create excitement about the brand name and generate attention from potential buyers and sellers.

  • • Major League Baseball®
  • • Home Run Derby® Competition
  • • Home Run Derby All-Star Sweepstakes™, which offers consumers a chance to win a trip to All Star Week and the opportunity to win $250,000 toward the purchase of a home.

Global Presence
Today, our world is a global village. For home sellers, that means that your next buyer could be anyone from around the corner to around the world. And for those looking to buy outside of their local area, the Internet is your key. With over 100,000 brokers and sales associates in over 30 countries and territories, Real Estate Corporation is part of the largest real estate referral network in the world - connecting potential buyers and sellers and real estate professionals around the globe!

Source: Millward Brown 2001 Continuous Ad Tracking Study. This survey included 1,125 telephone interviews (via computer assisted program) with a national random sample of adults (ages 18-54) who have either bought or sold a home within the past two years or plan to purchase or sell a home within the next two years. The continuous tracking survey was conducted between February 5-September 1, 2001 by Millward Brown, a leading research agency. Statistical testing between reported numbers was performed at the 90% confidence level.

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