What are the CRS and CRB disignations?

CRS - Certified Residential Specialists

Trust The Best - Select A CRS

Why do I need a residential expert?

Buying or selling a home is one of the most crucial financial transactions of your life. In what can be a confusing and sometimes difficult process, it pays to leave as little to chance as you can. But with the help of a professional, you can navigate unknown territory with ease.
To fill the specific residential needs of homebuyers and sellers, the Residential Sales Council of the National Association of Realtors instituted a class of expert real estate professional: the Certified Residential Specialist (CRS).

How can a CRS help me?
Every CRS has undergone a rigorous, specialized course of detailed training, aimed at making residential transactions as smooth and worry-free as possible.

A CRS brings special qualifications to your needs:

• Membership in a local Board, State Association, and the National Association Realtors. Every CRS is part of a much larger network of real estate professionals.
• Successful completion of the courses leading to the Certified Residential Specialist designation - one of the most successful residential real estate educational programs in the country. Every CRS is a real estate professional equipped with special expertise, thanks to advanced study in listing, selling, investment, taxes and more.
• A history of demonstrated sales performance through the documented execution of residential sales transactions.
• What this means is that when you work with a CRS, you're working with someone who is more connected, more knowledgeable, and more experienced.

What if my needs are special?
If anything about your transaction is special, seek out a specialist. It's as simple as that. Only 2% of all Realtors and REALTOR-ASSOCIATES have earned the right to be called a CRS. Only 2% have developed special residential sales skills and enhanced their residential sales knowledge through study, dedication and experiences. A CRS can help you optimize your transaction by identifying better prospects, clarifying investment potential, and helping you understand tax ramifications. It all adds up to one thing: better service.

What special qualifications does a CRS bring to my transaction?
Your trust in a CRS is well-earned, thanks to these distinctive credentials:

• A professional designation of residential specialty, the highest in the industry
• A higher level of education in residential sales
• Professional affiliation with thousands of other real estate professionals on the local and national levels
• Up-to-the-minute industry information, with respect to taxes, investment, legislation, and other areas of critical importance
• Local market knowledge - special residential expertise unique to your area

The CRS designation: our badge of expertise and your shield of assurance. Look for the CRS Shield when considering your next residential transaction.

Council of Real Estate Brokerage Managers

What is the CRB?

The Certified Real Estate Brokerage Manager (CRB) Designation is recognized industry-wide as the symbol of excellence in brokerage management. The most successful brokerages are owned or managed by professionals holding the prestigious CRB designation. The CRB designation signifies a leader in the industry and the highest level of professional achievement and recognition in the specialized field of brokerage management. In other words, not just anyone can display the CRB designation after his or her name. It is reserved for only the most dedicated conscientious and highly skilled managers.

CRB designees have:

• Dedication to recruiting and training their associates to handle real estate transactions with professionalism and the most up-to-date information, techniques and tools.
• Skill in designing effective marketing programs to promote and sell property for the highest price and in the shortest period of time.
• Management know-how assisting sales associates in helping to quickly find a property matching the needs and wants of the customer.
• Experience and understanding of market, housing and economic trends that will be used to positively influence transactions.
• Expertise in maintaining an organized, smooth-running organization which ensures that transactions receive prompt and thorough attention.